University of Northern Iowa Dance Marathon Receives 2020 Digital Media Award

University of Northern Iowa Dance Marathon was awarded the Digital Media award at Dance Marathon Leadership Conference 2020. The Digital Media award recognizes an organization that used technology to communicate to participants, donors, and their community.

UNI Dance Marathon has always has the goal of sticking out on social media. Whether that be through graphics on Instagram stories, heartwarming videos on Facebook, or photos of miracle kiddos on Instagram. One of the biggest goals through their digital media is to maintain a consistent brand that is recognizable to the community.

https://www.facebook.com/UNIDanceMarathon/photos/a.292672227413495/3903551406325541/

They were able to achieve this goal by sticking to a brand guide designed by our executive board that is cohesive, while still evolving every year. Each social media post must follow the brand guidelines and be approved by the executive board before it is posted.

https://www.facebook.com/UNIDanceMarathon/photos/a.292672227413495/3541539369193415/

Through social media efforts, the program averages 2,000 views and interactions on every Facebook post, with the highest interacted post achieving 13,000 views and interactions. Through consistent branding and ever-evolving social media strategies, they have grown their following to almost 10,000 across Facebook, Instagram and Twitter.

https://www.instagram.com/p/B2m-PwCHqFL/?utm_source=ig_web_copy_link

UNI Dance Marathon has a strong focus on putting miracle families and kids at the forefront. They have been able to do this by celebrating kiddo’s birthdays with graphics, and by sharing videos that highlight kiddo’s stories.

Miracle Network Dance Marathon is an international movement, involving over 400 colleges, universities and K-12 schools across North America that fundraise for their local Children’s Miracle Network Hospitals. Since its inception in 1991, Miracle Network Dance Marathon has raised more than $300 million–ensuring that no child or family fights pediatric illness or injury alone.

Learn more about Miracle Network Dance Marathon:

Facebook – Instagram – Website – Blog – YouTube