Dance Marathon Messaging Through 2020
As we wrap up 2020, we continue to see the severe impact COVID-19 has on the United States’ health system and the communities our children’s hospitals serve. As COVID-19 cases continue to rise, we invite Dance Marathon programs to continue to raise awareness of the urgent need that exists to raise funds for children’s hospitals through our Kids Can’t Wait messaging. This continued theme launched on Child Health Day can help drive awareness of upcoming Dance Marathon events, increase registrations and fundraising efforts through the end of the calendar year, and establish a consistent and socially relevant messaging theme for your program.
Overall Message:
The overall messaging theme is Kids Can’t Wait. This language highlights the urgency that continues during the holiday season and the relevancy of the cause of children’s health during the pandemic. Sample messaging available on Dropbox here.
Assets & Content:
- Overall messaging through 2020
- Giving Tuesday – December 1, 2020
- Kids’ Can’t Wait
- Social graphics and images
- Give Today graphics
- Give Today video
- Give Today audio PSAs (link to come)
- Brand anthem video
- Dance Marathon promo videos & COVID-19 videos
